Established in 1924, the American Heart Association (AHA) is a non-profit organization that funds cardiovascular medical research, educates consumers on healthy living, and fosters cardiac care in an effort to reduce disability and deaths caused by cardiac disease and stroke. The organization's mission is "To be a relentless force for a world of longer, healthier lives."
Like most CEOs, Cass Wheeler (now retired) associated the results that AHA could achieve with the organization's talent, and concluded that he would need to raise performance bars in order to successfully accomplish goals, including spreading awareness that the #1 cause of death for women was not breast cancer, but heart disease.
"Topgrading saves lives." Cass Wheeler, CEO (retired)