Founded over 100 years ago, Lincoln was a traditional insurance company based in Indiana. In 1998 Jon Boscia was named Chairman and CEO, and his charge was to develop the company into a diversified, multibillion-dollar financial services powerhouse. Topgrading (“The most important book I have ever read,” says Boscia) was key to converting the company into a leading provider of wealth management and financial planning to the affluent and retirement markets.Lincoln required dramatic changes in leadership because traditional insurance managers lacked the experience and competencies to drive the new strategy.