Case study completed during Kenyon Blunt's tenure as CEO, 2007-2012. Company was then sold, and the name has changed.
SIGMA Marketing Group was a multi-channel marketing company with a national client base of Fortune 1000 companies. SIGMA assisted clients in creating more profitable customer relationships through analytics, strategic one-to-one communication programs, and marketing technology. The company designed and managed complex campaigns in an efficient, automated manner and recommended media that would provide optimal results for clients' marketing campaigns. At the time of this case study, the company’s annual sales were $12 million.
"We went from 45% A Players in our company to 90%. After a disastrous year, our new and Topgraded talent helped us achieve 6 solid years of steady revenue growth and almost $2 million profit in the last year."
Kenyon Blunt, CEO