--- title: How to Implement Core Values to be a Better Entrepreneur description: "https://oembed.libsyn.com/embed?item_id=19482497 Listen, Subscribe, and Leave a Review on:                      Larry Borden is the Founder and CEO of Aard" image: https://blog.topgrading.com/hubfs/Chris%20Mursau%20Headshot.jpg --- [Go Back Up](https://blog.topgrading.com/podcast/resources/blog/how-to-implement-core-values-to-be-a-better-entrepreneur#top) [Skip to Content](https://blog.topgrading.com/podcast/resources/blog/how-to-implement-core-values-to-be-a-better-entrepreneur#body) [![](https://blog.topgrading.com/hs-fs/hubfs/Logos/Logo%20-%20homepage.webp?width=339&height=68&name=Logo%20-%20homepage.webp)](https://www.topgrading.com) Toggle Menu - [Human Capital Governance](https://topgrading.com/human-capital-governance) - [Solutions](https://topgrading.com/solutions) Toggle children for Solutions Main Menu (Press to Return) \> Solutions - [Hiring](https://topgrading.com/hiring) - [Leadership](https://topgrading.com/leadership) - [Organization Design](https://topgrading.com/organization) - [Private Equity](https://topgrading.com/private-equity) - [Workshop](https://topgrading.com/topgradingworkshop) - [Our Firm](https://topgrading.com/our-firm) - Insights Toggle children for Insights Main Menu (Press to Return) \> Insights - [Blog](https://blog.topgrading.com/blog) - [Case Studies](https://blog.topgrading.com/case-studies) - [Podcast](https://blog.topgrading.com/podcast) - [Books](https://topgrading.com/books) - [eGuide](https://topgrading.com/eguide) - [Schedule a Call](https://topgrading.com/meetings/andywilliams-topgrading/30-minute-meeting) # How to Implement Core Values to be a Better Entrepreneur Jun 16, 2021, 12:00:00 AM [Topgrading Team](https://blog.topgrading.com/podcast/author/topgrading-team) 3 min read ![](https://blog.topgrading.com/hs-fs/hubfs/Chris%20Mursau%20Headshot.jpg?width=1000&name=Chris%20Mursau%20Headshot.jpg) [mailto:?subject=How%20to%20Implement%20Core%20Values%20to%20be%20a%20Better%20Entrepreneur&body=https%3A%2F%2Fblog.topgrading.com%2Fpodcast%2Fresources%2Fblog%2Fhow-to-implement-core-values-to-be-a-better-entrepreneur](mailto:?subject=How%20to%20Implement%20Core%20Values%20to%20be%20a%20Better%20Entrepreneur&body=https%3A%2F%2Fblog.topgrading.com%2Fpodcast%2Fresources%2Fblog%2Fhow-to-implement-core-values-to-be-a-better-entrepreneur) ![talent wins podcast larry borden](https://blog.topgrading.com/hs-fs/hubfs/Imported_Blog_Media/banner_larryborden-1024x535-2.jpg?width=1024&height=535&name=banner_larryborden-1024x535-2.jpg) https://traffic.libsyn.com/talentwins/Larry\_Borden.mp3 Listen, Subscribe, and Leave a Review on: [![amazon music logo](https://blog.topgrading.com/hs-fs/hubfs/Imported_Blog_Media/amazon-music-1-Nov-26-2024-03-48-50-0605-AM.jpeg?width=202&height=50&name=amazon-music-1-Nov-26-2024-03-48-50-0605-AM.jpeg)](https://www.amazon.com/Talent-Wins/dp/B08K55H81J/)  [![apple podcasts logo](https://blog.topgrading.com/hs-fs/hubfs/Imported_Blog_Media/apple-podcasts-1-Nov-26-2024-03-48-48-1689-AM.jpeg?width=196&height=66&name=apple-podcasts-1-Nov-26-2024-03-48-48-1689-AM.jpeg)](https://podcasts.apple.com/us/podcast/talent-wins/id1554290474?ls=1) ![google podcasts logo](https://blog.topgrading.com/hs-fs/hubfs/Imported_Blog_Media/google-podcasts-1024x144-Nov-26-2024-03-48-49-7564-AM.png?width=228&height=32&name=google-podcasts-1024x144-Nov-26-2024-03-48-49-7564-AM.png) [![iheart radio logo](https://blog.topgrading.com/hs-fs/hubfs/Imported_Blog_Media/iheart-radio-1-Nov-26-2024-03-48-48-9349-AM.jpg?width=177&height=55&name=iheart-radio-1-Nov-26-2024-03-48-48-9349-AM.jpg)](https://www.iheart.com/podcast/263-talent-wins-79670354/)      [![playerfm logo](https://blog.topgrading.com/hs-fs/hubfs/Imported_Blog_Media/player-fm-1-Nov-26-2024-03-48-49-1620-AM.jpeg?width=192&height=54&name=player-fm-1-Nov-26-2024-03-48-49-1620-AM.jpeg)](https://player.fm/series/talent-wins)  [![spotify logo](https://blog.topgrading.com/hs-fs/hubfs/Imported_Blog_Media/spotify-1024x307-Nov-26-2024-03-48-48-6814-AM.png?width=188&height=56&name=spotify-1024x307-Nov-26-2024-03-48-48-6814-AM.png)](https://open.spotify.com/show/7oOXzww4XZowySAh0g4G9W) [![stitcher logo](https://blog.topgrading.com/hs-fs/hubfs/Imported_Blog_Media/stitcher-1024x425-Nov-26-2024-03-48-50-2560-AM.png?width=163&height=68&name=stitcher-1024x425-Nov-26-2024-03-48-50-2560-AM.png)](https://www.stitcher.com/show/talent-wins)        [![tune in logo](https://blog.topgrading.com/hs-fs/hubfs/Imported_Blog_Media/tunein-1024x451-Nov-26-2024-03-48-50-5982-AM.png?width=137&height=60&name=tunein-1024x451-Nov-26-2024-03-48-50-5982-AM.png)](https://tunein.com/podcasts/Business--Economics-Podcasts/Talent-Wins-p1401931/)   Larry Borden is the Founder and CEO of Aardvark Group of Companies, which includes Aardvark Mobile Tours and Aardvark Mobile Health. Aardvark Mobile Tours is a one-stop-shop mobile tour vendor service that produces experiential marketing programs, retail activations and product launches, and of course, mobile tours. Aardvark Mobile Health was started in the middle of the pandemic and offers mobile testing clinics, vaccine sites, and healthcare units. Before starting Aardvark, Larry was the CEO of The Borden Agency and Vice President of Client Services at Spevco, Inc. ### In this episode… What qualities should you look for in a potential employee? How can a CEO implement core values into their workplace? What’s a mobile tour and how can you rent one? Larry Borden has been supporting himself since the 11th grade. Through many part-time jobs and career paths, Larry found his entrepreneurial spirit and went on to found two companies. He’s confident in his executive abilities and wants you to be, too. That’s why he’s here to offer tips and tricks to hire the right people, be a better leader, and get five-star reviews on Glassdoor. On this exciting episode of the  [*Talent Wins* podcast](https://topgrading.com/resources/talent-wins-podcast/), Chris Mursau talks with Founder and CEO of Aardvark Group of Companies, Larry Borden. With over two decades of experience in the mobile tour and design agency industries, Larry discusses his key rules to being a successful CEO, the core values he places at the forefront of his workplace, how to hire the best people, and much more. Stay tuned! #### Resources Mentioned in this episode - [Chris Mursau on LinkedIn](https://www.linkedin.com/in/chris-mursau-037708/) - [Topgrading on LinkedIn](https://www.linkedin.com/company/topgrading-inc-) - [Topgrading](https://topgrading.com/) - [Larry Borden on LinkedIn](https://www.linkedin.com/in/larryborden) - [Aardvark Mobile Tours](https://www.aardvarkmobiletours.com/) - [Aardvark Mobile Health](https://aardvarkmobilehealth.com/) - [HubSpot](https://www.hubspot.com/) - [Tesla](https://www.tesla.com/) ## Topgrading Team ## Ready to Transform your Business with Little Effort Using Brightlane? [Register Now](https://www.example.com) You May Like These ## Related Articles ![](https://blog.topgrading.com/hs-fs/hubfs/Imported_Blog_Media/Screen-Shot-2022-10-12-at-10_14_05-AM-2.png?width=700&name=Screen-Shot-2022-10-12-at-10_14_05-AM-2.png) ### [How To Build A Winning Team with Todd Bradley](https://blog.topgrading.com/podcast/resources/blog/how-to-build-a-winning-team) ![](https://blog.topgrading.com/hs-fs/hubfs/Imported_Blog_Media/Screen-Shot-2022-10-19-at-11_13_16-AM-2.png?width=700&name=Screen-Shot-2022-10-19-at-11_13_16-AM-2.png) ### [Why the Interview is Key to Develop an Outstanding Business with Chuck Cohen](https://blog.topgrading.com/podcast/resources/blog/why-the-interview-is-key-to-develop-an-outstanding-business-with-chuck-cohen) ![](https://blog.topgrading.com/hs-fs/hubfs/Imported_Blog_Media/Podcast-Templates-1-3.png?width=700&name=Podcast-Templates-1-3.png) ### [Using Topgrading To Scale Your Business With Shamit Khemka](https://blog.topgrading.com/podcast/resources/blog/using-topgrading-to-scale-your-business-with-shamit-khemka) [![logo-footer](https://blog.topgrading.com/hs-fs/hubfs/white%20logo-1.png?width=244&height=50&name=white%20logo-1.png "logo-footer")](https://topgrading.com/) - 100 S Saunders Rd Ste 150 Lake Forest, IL 60045 - (847) 244-5544 - [info@topgrading.com](mailto:info@topgrading.com) [Contact Us](https://meetings.hubspot.com/chris-mursau/privateequity) #### Subscribe to Our Newsletter ##### Quick Links - [Human Capital Governance](https://topgrading.com/human-capital-governance) - [Solutions](https://topgrading.com/solutions) - [Private Equity](https://topgrading.com/private-equity) - [Our Firm](https://topgrading.com/our-firm) - [Leadership](https://topgrading.com/leadership) - [Hiring](https://topgrading.com/hiring) - [Organizational Design](https://topgrading.com/organization) - [Topgrading in the AI Era Workshop](https://topgrading.com/foolproof-hiring) - [Case Studies](https://blog.topgrading.com/case-studies) ##### Website Policy ##### [Client Portal](https://client.topgrading.com/membership-login/) © 2026 Topgrading. All Right Reserved. - - ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Topgrading Team", "url" : "https://blog.topgrading.com/podcast/author/topgrading-team" }, "dateModified" : "2024-12-03T01:43:53.538Z", "datePublished" : "2021-06-16T05:00:00.000Z", "headline" : "How to Implement Core Values to be a Better Entrepreneur", "image" : [ "https://blog.topgrading.com/hubfs/Chris%20Mursau%20Headshot.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.topgrading.com/podcast/resources/blog/how-to-implement-core-values-to-be-a-better-entrepreneur", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.topgrading.com/hubfs/Logos/Logo%20-%20homepage.webp" }, "name" : "Topgrading, Inc." } } ``` ```json { "@context" : "https://schema.org/", "@type" : "PodcastEpisode", "associatedMedia" : { "@type" : "MediaObject", "contentUrl" : "https://topgrading.com/new-blog/how-to-implement-core-values-to-be-a-better-entrepreneur/" }, "datePublished" : "2021-06-16", "description" : "On this exciting episode of the Talent Wins podcast, Chris Mursau talks with Founder and CEO of Aardvark Group of Companies, Larry Borden. 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